BUSINESS

Chapter 8 explores the role of social computing in business, focusing on six web 2.0 tools and two major types of web 2.0 sites. It discusses the benefits and risks of social commerce, as well as methods used for shopping socially. Social computing is particularly useful in advertising, market research, customer relationship management, human resource management, and crowdsourcing.  Social advertising leverages user dynamics to influence consumers, while social apps support interactions and user contributions. Market research allows merchants to target potential customers at a low cost. Customer relationship management improves service and tracks business opportunities. Human resource management recruits employees through online platforms, while IT uses social computing in accounting, finance, and marketing. Understanding the benefits and risks of social commerce can help businesses navigate the digital landscape and enhance the customer experience. Reference from: Management Infor...

Chapter 6 focuses on ethical issues related to information technology and potential threats to privacy. It discusses four categories of ethical issues related to information technology: utilitarian, rights, fairness, and common good. Ethical frameworks include recognising ethical issues, obtaining relevant facts, identifying stakeholders, and evaluating alternative actions. Ethics in the corporate environment includes a code of ethics, responsibility, accountability, and liability.  Privacy issues involve collecting, storing, and disseminating information about individuals, including accuracy, property, and accessibility. Privacy laws, such as the Privacy Act 1988, protect individual information, while threats to privacy include electronic surveillance, privacy codes and policies, and international aspects of privacy. Reference from: Management Information Systems 1 st Edition Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, R. K., Prince, B., & Hugh J. W. (2015). Management...

 CHAPTER 5 WEEK 8 As businesses continue to evolve, making informed decisions is becoming increasingly important. And that's exactly where business intelligence (BI) comes into play. BI is a powerful tool that enables businesses to collect, store, and analyse information to help make smarter decisions.  With BI, businesses have a framework to analyse data in problem structure, management control, strategic planning, and operational control. It helps in decision-making by providing computerised decision analysis and applications such as multidimensional analysis, data mining, dashboards, data visualisation technologies, and real-time business intelligence.  By monitoring key performance indicators (KPIs) such as revenue, return on investment (ROI), overhead, and operational costs, BI applications are valuable to both large and small businesses. They can be used in various sectors such as accounting, finance, marketing, production and operations management, and human resour...

 week 7 chapter 4 This chapter discusses the fundamentals of computer networks, including their types, transmission technologies, and the impact they have on business and everyday life. Computer networks are systems that connect computers and other devices via communications media to transmit data and information. The transmission capacity of a network is measured in bits per second (bps). There are six main types of computer networks: personal area networks (PANs), local area networks (LANs), metropolitan area networks (MANs), and wide area networks (WANs). An ethernet LAN connects two or more devices in a limited geographical region, allowing every device on the network to communicate with every other device. Reference from: Management Information Systems 1 st Edition Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, R. K., Prince, B., & Hugh J. W. (2015). Management information systems . John Wiley. 

 Week 4 Chapter 2 Organisations can leverage information systems (IT) to gain a competitive advantage, leading to market control and higher profits. Technological pressures, such as technological innovation and obsolescence, and societal, political, and legal pressures like social responsibility and government regulation create business pressures. To maintain competitiveness, organisations must adopt strategic systems that increase market share and profits, customer focus, and e-commerce.  Michael Porter's competitive forces model and Porter's value chain model help organisations analyse their competitiveness and design strategies for competitive advantage. Strategies for competitive advantage include cost leadership, differentiation, innovation, operational effectiveness, and customer orientation. Effective business-IT alignment is crucial, involving clear goals, IT employees understanding the company's operations, and a vibrant company culture. By focusing on these factor...

 Chapter 1 Week 3 Information technology (IT) and information systems (IS) are computer-based tools that support data processing and collect, process, store, analyse, and disseminate information for specific purposes. Studying IT is important as you are the most connected generation in history, practising continuous computing and surrounded by a personal, movable digital network. IT offers career opportunities, such as IT project managers, business analysts, digital marketing managers, mobile app developers, and JavaScript developers. Managing information systems is a complex task, as IT resources are expensive to acquire, operate, and maintain. IT departments must collaborate to manage information resources, which are located throughout the organisation. Information systems include Functional Area Information Systems (FAISs), which monitor, collect, store, and process data from basic transactions, Interorganizational Information Systems (IOS), Office Automation Systems (OASs), FAI...