CHAPTER 2 WEEK 4

 Week 4 Chapter 2

Organisations can leverage information systems (IT) to gain a competitive advantage, leading to market control and higher profits. Technological pressures, such as technological innovation and obsolescence, and societal, political, and legal pressures like social responsibility and government regulation create business pressures. To maintain competitiveness, organisations must adopt strategic systems that increase market share and profits, customer focus, and e-commerce. 

Michael Porter's competitive forces model and Porter's value chain model help organisations analyse their competitiveness and design strategies for competitive advantage. Strategies for competitive advantage include cost leadership, differentiation, innovation, operational effectiveness, and customer orientation. Effective business-IT alignment is crucial, involving clear goals, IT employees understanding the company's operations, and a vibrant company culture. By focusing on these factors, organisations can maintain their competitiveness and capitalise on technological pressures.

Reference from:

Management Information Systems 1st Edition

Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, R. K., Prince, B., & Hugh J. W. (2015). Management information systems. John Wiley.