CHAPTER 8 WEEK 10

Chapter 8 explores the role of social computing in business, focusing on six web 2.0 tools and two major types of web 2.0 sites. It discusses the benefits and risks of social commerce, as well as methods used for shopping socially. Social computing is particularly useful in advertising, market research, customer relationship management, human resource management, and crowdsourcing. 

Social advertising leverages user dynamics to influence consumers, while social apps support interactions and user contributions. Market research allows merchants to target potential customers at a low cost. Customer relationship management improves service and tracks business opportunities. Human resource management recruits employees through online platforms, while IT uses social computing in accounting, finance, and marketing. Understanding the benefits and risks of social commerce can help businesses navigate the digital landscape and enhance the customer experience.

Reference from:

Management Information Systems 1st Edition

Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, R. K., Prince, B., & Hugh J. W. (2015). Management information systems. John Wiley.